Johannesburg: 250 exhibitors showcase clean beauty, plant-based cuisine, and sustainable living

The event runs until September 20 at the Sandton Convention Centre. Organizers announce hundreds of products to discover or test, ranging from organic or plant-based foods to beauty treatments and eco-friendly equipment for homes and hospitality. The event combines a public market, demonstrations, and professional spaces.

The programming goes beyond a simple commercial showcase. Time Out Johannesburg lists over 90 conferences, demonstrations, and interactive sessions, while the official program includes masterclasses, tastings, and culinary demonstrations. The aim is to translate so-called conscious trends from discourse into directly observable practices.

The show also places significant emphasis on African brands seeking market opportunities. A professional network connects producers, distributors, buyers, and hospitality stakeholders, featuring business meetings and a program for invited buyers. This aspect provides a more economic perspective on wellness and sustainable consumption rather than purely decorative.

For the public, the main interest lies in on-site comparisons. Visitors can see how brands translate current buzzwords—natural, sustainable, plant-based, or responsible—into ingredients, packaging, uses, and prices. The variety of stands also helps distinguish a genuinely established trend from mere marketing rhetoric.

The Good Life Show is open on Friday and Saturday from 10:00 am to 6:00 pm, and on Sunday from 10:00 am to 4:00 pm. Adult tickets cost 150 rands online and 170 rands at the door, while children under 12 enter for free when accompanied.