In London, Harrods showcases five African and diasporic brands

The selection features Christie Brown from Ghana, Studio Namnyak from Kenya, Abiola Olusola from Nigeria, Sukeina from Senegal, and The Cloth from Trinidad and Tobago. Harrods presents the collection as a showcase of contemporary creations that blend craftsmanship, textile work, evening silhouettes, day pieces, and more fluid proposals.

The project’s significance also lies in its refusal to reduce African fashion to a single aesthetic. In an interview published on September 12 by Marie Claire, founder Eva Omaghomi explained her aim to create sustainable opportunities for designers who are often visible in their home countries but still have limited distribution in major international markets.

This diversity is directly reflected in the five selected brands. Abiola Olusola collaborates with artisans and textile specialists in Lagos, focusing on materials, prints, and details rooted in Yoruba heritage. Sukeina, on the other hand, develops sculptural and graphic silhouettes, while the other labels expand their offerings to include tailored pieces, dresses, daywear, and textile craftsmanship.

Founded in 2025, Brand63Africa positions itself as a social enterprise dedicated to providing African and diasporic designers access to the global luxury market. Its name references 1963, the year the Organization of African Unity was established, which has since evolved into the African Union.

The pop-up is located on the fifth floor of the Knightsbridge store. Harrods has stated that it will remain open until Tuesday, October 27, when this inaugural commercial activation of Brand63Africa is set to conclude.